Not sure where to start?
Try the Personal Concerns Inventory (PCI) to clarify what to focus on, or start with Relaxation Therapy for guided meditation.
Try the Personal Concerns Inventory (PCI) to clarify what to focus on, or start with Relaxation Therapy for guided meditation.

Elizabeth Barrett Browning once asked, “How do I love thee?”—a question that still resonates today. But what if the word “love” disappeared altogether? Would we even notice? Let’s take a closer look at love, not just as an emotion, but as a word—shaped by culture, language, and our personal understanding of what it means to care.
Imagine a world where the word “love” was banned—considered too vague, too volatile, too dangerous. What would change?
This thought experiment reminds us how deeply love is woven into our everyday lives—even when it’s poorly defined.
Welsh poet Dylan Thomas once said, “We all suffer from the barrier of a common language.” Nowhere is this more apparent than with the word “love.” It can mean everything—or nothing at all.
Ordinary language is full of metaphor, emotion, and ambiguity. Scientific language, by contrast, strives for precision. But can something as powerful as love be captured with logic, ratios, or behavioral equations?
Even Galileo thought so, writing: “Mathematics is the language in which God has written the universe.” Maybe what love really needs is less passion and more clarity.
We can think of love in two distinct ways:
While visceral love often leads to impulsive actions (lavish weddings, hasty decisions), cognitive love supports lasting connection. Polyvagal Theory explains this well: our physiology shapes whether we feel safe enough to love deeply.
In business, we say, “What gets measured gets done.” In relationships, clarity creates confidence.
To support this clarity, I developed the Personal Concerns Inventory (PCI)—a free online tool that helps individuals name, rate, and prioritize over 1,000 personal concerns. In about 20 minutes, users receive a private “This Is Me!” report. No judgment. No outside influence.
The PCI reflects a deeper idea from Julian Rotter’s Social Learning Theory: people function better when they have an Internal Locus of Control—a belief that they can understand and act on their own concerns.
When it comes to love, vague language creates confusion. The PCI helps remove the fog.
The PCI isn’t just about data—it’s about personal insight. Coaches, counselors, and individuals use it to start meaningful conversations, solve problems more efficiently, and move forward with greater confidence.
Whether your concern is love, purpose, or pain, the path to growth begins with a simple act: defining the problem.
Love may remain a beautifully messy word. But if we bring clarity to the conversation—through thoughtful language, accurate tools, and a deeper understanding of ourselves—we gain something far more valuable than a definition. We gain connection.
As physicist Richard Feynman once said, “I don’t see how understanding nature in greater depth detracts from beauty. It only adds to it.”